By: Taran Adarsh, IndiaFM
Friday, September 15, 2006
Percept Picture Company has thought of a novel strategy to fight film piracy by unveiling a hard-hitting creative documentary which focuses on the alarming growth of piracy in India and its serious ill-effects. This 2-minute A/V clip will be aired 40 times every day at regular intervals at all PVR Cinemas across the country.
This A/V campaign is the beginning of a powerful movement against piracy to educate, increase awareness and awaken everybody on how the epidemic of piracy is growing like a deadly virus and affecting everybody in an alarming way. The A/V is conceptualized and directed by Rensil D'Silva, Senior Creative Director O & M and Anup Chitins, Senior Creative Director O & M.