Friday, September 15, 2006
UTV has always been known for their unique marketing strategies and
this is just another feather in their creative cap. Special
screenings or premieres are usually held a day or two before the
actual release of a film. But UTV decided to have a special
screening of Khosla Ka Ghosla a whole week before the
release of the film. "We have a wonderful film. So what do we have
to lose in keeping the screening early", said Siddharth Roy Kapur,
Senior Vice President, UTV.
After the film was screened, UTV is association with Tandav
films came out with a unique promotional video. And we are not
talking about a promotional music video but a funny skit performed
by the characters of the film Khosla (Anupam Kher) and Khurana
(Boman Irani). And it doesn't end there. Guess who else was a part
of this skit? None other than UTV head honcho Ronnie Screwvala
wherein he played himself and had the character of Khurana
threatening him not to release the film.
The special screening was attended by the whole star cast of the
film including Boman Irani, Anupam Kher, Ranvir Shorey, Parvin
Dabas, Tara Sharma, Kiran Juneja and Vinay Pathak.