Courtesy:
IndiaFM
Friday,
September
15,
2006
UTV
has
always
been
known
for
their
unique
marketing
strategies
and
this
is
just
another
feather
in
their
creative
cap.
Special
screenings
or
premieres
are
usually
held
a
day
or
two
before
the
actual
release
of
a
film.
But
UTV
decided
to
have
a
special
screening
of
Khosla
Ka
Ghosla
a
whole
week
before
the
release
of
the
film.
"We
have
a
wonderful
film.
So
what
do
we
have
to
lose
in
keeping
the
screening
early",
said
Siddharth
Roy
Kapur,
Senior
Vice
President,
UTV.
After
the
film
was
screened,
UTV
is
association
with
Tandav
films
came
out
with
a
unique
promotional
video.
And
we
are
not
talking
about
a
promotional
music
video
but
a
funny
skit
performed
by
the
characters
of
the
film
Khosla
(Anupam
Kher)
and
Khurana
(Boman
Irani).
And
it
doesn't
end
there.
Guess
who
else
was
a
part
of
this
skit?
None
other
than
UTV
head
honcho
Ronnie
Screwvala
wherein
he
played
himself
and
had
the
character
of
Khurana
threatening
him
not
to
release
the
film.
The
special
screening
was
attended
by
the
whole
star
cast
of
the
film
including
Boman
Irani,
Anupam
Kher,
Ranvir
Shorey,
Parvin
Dabas,
Tara
Sharma,
Kiran
Juneja
and
Vinay
Pathak.