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SRK in Marathi biscuit ad

Courtesy: IndiaFM
Friday, August 18, 2006
Now this is something which has never been seen before. If you tune in to the Marathi TV channels, you just might see Shah Rukh Khan dancing to traditional Marathi lavani and tamasha music! It's for an ad for Sunfeast Marie biscuits which will be launched in Maharashtra. Other Bollywood biggies associated with this ad include Vishal-Shekhar who have composed the music and Farah Khan who has done the choreography. It has been produced by Shah Rukh Khan's company Red Chillies.

It was Farah who approached the musical duo to compose a Marathi folk tune, since the ad was targeted at the Marathi speaking crowd. They were quite excited since they have never done something like this before. They decided to use 'lavani' or 'tamasha' music to bring the quintessential Marathi flavor. Says Shekhar, "Even in the past, we have done a lot of work for Red Chillies. The funda of the ad was to forget the old Marie and start off with the new Sunfeast Marie. It was something very interesting because we have never done such work, before. It's a very cool lavani meets hip hop score, targeted at the Marathi speaking population."

The King Khan will be seen doing traditional dance steps in tune with the music. That's SRK for you, always up for trying something new! Well, they don't call him the King Khan for nothing, do they?

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