South Cinema made important
Monday,
June
19,
2006
New
Delhi
(UNI):
For
once,
the
focus
at
the
IIFA
was
not
on
Bollywood
alone
as
a
host
of
films
from
the
stable
of
South
Indian
Industry
shared
the
limelight
at
a
festival
of
Indian
films,
which
came
to
a
close
at
Dubai
last
night.
Bollywood
films
like
'Veer
Zaara',
'Salaam
Namaste',
'Bunty
Aur
Babli',
Parineeta,
'Bluffmaster'
featured
alongside
regional
films
like
Rituparno
Ghosh's
'Antar
Mahal',
'Pokhari',
Chandramukhi',
'Tagore'
and
'Dombivali
Fest'
at
the
second
edition
of
the
IIFA
film
festival,
held
at
the
Grand
Multiplex
in
Dubai.
The
festival,
which
kicked
off
on
June
15
with
the
screening
of
the
Tamil
film
'Chandramukhi'
featured
32
Indian
films,
including
16
in
Hindi,
14
South
Indian,
1
Bengali
and
1
Marathi
in
addition
to
6
short
films.
The
cast
and
the
crew
of
the
films
screened
at
the
festival
attended
the
respective
screenings,
IIFA
sources
told
UNI.
According to Sabas Joseph of Wizcraft International limited, the organisers of IIFA, this is the first time that South Indian films occupied equal space with Bollywood films at the international event. ''The focus this year was on South Indian cinema perhaps in recognition of the huge potential of these films. This is perhaps why a number of stars from the world of South Indian cinema, including South Superstar Prabhu and P Vasu, the director of Tamil film Chandramukhi, were invited to attend the event'' Sabas said.
Talking to the media earlier this week, superstar Amitabh Bachchan, the IIFA Brand Ambassador, said it had always been the endeavour of IIFA to represent Indian cinema and not concentrate on Hindi movies alone. Talking to mediapersons here, Mr Bachchan said contrary to public perception that the Hindi film industry was the largest, it was in fact the Telugu film industry from Andhra Pradesh that made the most movies. ''In fact even financially and commercially, Telugu and Tamil cinema is far ahead of Hindi cinema,'' Bachchan said. In fact, the film 'Dombivali Fest' made waves at the recent Indian film Festival of Los Angeles in the US. Further, the Tamil film 'Chandramukhi' did far greater business compared to any Bollywood blockbuster, Sabas said.
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