Shankar-Ehsaan-Loy
has
composed
the
Corporate
Identity
for
Reliance.
Musical
Trio
has
worked
up
a
track
as
the
corporate
identity
for
the
part
of
Reliance
which
is
now
owned
by
Anil
Ambani
and
is
now
called
'Anil
Dhirubhai
Ambani
Enterprise'.
The
ad
has
hit
the
silver
screen
with
Amitabh
Bachchan
in
it
and
is
gaining
popularity.
Sources
say
that
the
musical
creation
by
the
trio
will
be
the
Signature
tune
for
the
Enterprise.
The
track
is
sung
by
Shankar
Mahadevan
himself.
This
is
not
the
first
time
they
have
composed
a
commercial
ad.
They
have
a
string
of
jingles
and
corporate
identities
to
their
name
like
Radio
City
and
many
more.
The
team's
composition
will
be
also
seen
in
forth
coming
films
like
Karan
Johar's
Kabhie
Alvida
Naa
Kehna,
Farhan
Aktar's
Don
and
Nikhil
Advani's
Salaam-E-Ishq.