Shankar-Ehsaan-Loy has composed the Corporate Identity for
Reliance. Musical Trio has worked up a track as the corporate
identity for the part of Reliance which is now owned by Anil Ambani
and is now called 'Anil Dhirubhai Ambani Enterprise'. The ad has
hit the silver screen with Amitabh Bachchan in it and is gaining
popularity. Sources say that the musical creation by the trio will
be the Signature tune for the Enterprise.
The track is sung by Shankar Mahadevan himself. This is not the
first time they have composed a commercial ad. They have a string
of jingles and corporate identities to their name like Radio City
and many more.
The team's composition will be also seen in forth coming films
like Karan Johar's Kabhie Alvida Naa Kehna, Farhan Aktar's
Don and Nikhil Advani's Salaam-E-Ishq.