After getting a positive response in overseas market, Deepa
Mehta's much talked about film Water is set to release in India.
The film cleared the censor board with a 'U' certificate and will
have a post Diwali release. Interestingly, Water will be released
in India by Ravi Chopra. John Abraham who is currently, working on
Ravi Chopra's Baabul also stars in Water. He therefore,
urged Mr. Chopra to watch the film. Apparently, Ravi Chopra liked
the film so much that he decided to market it in India.
Water is not a typical Bollywood entertainer and
therefore needs to be marketed accordingly. However, looking at the
Chopra's who have a reputation of making socially conscious cinema
in the past, it can be considered that they will market Water
appropriately in India.