By:
Subhash
K.
Jha,
IndiaFM
Thursday,
September
20,
2007
Machine
or
no
machine,
Abhishek
Bachchan's
career
is
really
flying
high.
A
series
of
topnotch
endorsements
and
Abhishek
is
now
endorsing
Flying
Machine
jeans.
Why
Flying
Machine,
I
ask
him
as
he
heads
for
the
shooting
of
Goldie
Behl's
Drona.
"I
really
believe
Flying
Machine
jeans
are
world
class.
I
find
them
truly
international
in
quality.
And
that's
where
they
plan
to
take
the
brand.
I
feel
Flying
Machine
has
the
potential
to
go
global
in
a
big
way.
And
if
I
can
help
in
taking
just
that
bit
of
our
country's
potential
abroad
then
I
feel
happy
and
privileged
about
it."
So
does
the
denim
brand
intend
to
make
Abhishek
the
global
face
of
Flying
Machine?
"They
do.
And
I
feel
good
about
it.
Because
I'm
furthering
the
cause
of
a
product
I
truly
believe
in," says
Abhishek,
and
adds
that
he
won"t
endorse
products
he
doesn't
believe
in.
Brainstorming
is
now
on
for
the
first
Flying
Machine
ad.
"I'm
of
course
in
the
loop.
I'm
taken
into
confidence
as
to
who
would
shoot
the
ad
and
other
details.
It's
so
gratifying
to
work
with
these
young
ad
makers,
many
of
whom
finally
come
into
making
movies,
Pradeep
Sarkar
(with
whom
I've
done
ads
and
now
a
film)
and
Balki
being
the
latest
examples
of
ad
makers
turned
feature-film
makers.
These
guys
are
really
talented."
How
different
is
the
experience
of
doing
an
ad
from
a
feature
film?
Abhishek
mulls
over
that
one.
"I
think
it's
far
tougher
doing
an
ad.
With
two
minutes
one
has
to
say
what
one
gets
to
say
in
nearly
three
hours
in
movies.
So
yes,
I
enjoy
doing
ads.
Flying
Machine
is
a
special
challenge.
Because
here
I'm
going
to
be
instrumental
in
taking
the
product
ahead
of
where
it
is.
Hopefully,
far
ahead."