Akshay Kumar endorses Grasim
Thursday,
May
24,
2007
You
have
been
seeing
him
jumping
around
buildings
for
a
bottle
of
Thumps
Up,
but
now
you
will
see
Akshay
Kumar
as
a
gentleman
endorsing
the
Grasim
Men's
wear
collection.
Akshay
has
been
appointed
as
the
brand
ambassador
for
Grasim
Industries
textile
division.
Grasim Industries Ltd textile division president and unit head S Krishnamoorthy says, "The suave and charismatic Akshay epitomizes the Grasim brand ideology of power of fashion. As we enter our next phase of growth, there is a need for a brand ambassador who could make a fashion statement and at the same time command mass appeal. Akshay is known for his great sense of style and his widespread popularity".
Krishnamoorthy believes that there is a perfect synergy between the brand and the actor and believes that this relationship will go a long way in defining Grasim as a perfect fabric for men on all occasions.
Now, is Akshay going for an image makeover?
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