Akki to perform the sport of Yamakasi
Courtesy:
IndiaFM
Monday,
March
12,
2007
Akshay
Kumar
has
been
the
popular
celebrity
brand
ambassador
for
Thums
Up,
performing
extreme
stunts
and
high-adventure
action.
But
now,
the
brawny
actor
is
going
to
take
this
act
to
the
next
level
in
the
new
campaign
for
cola-drink
Thums
Up.
He will be performing the extreme sport of Yamakasi in the television commercial, the tagline being "Anything for Thunder". According to the company, this sport has never before been seen in India. Yamakasi literally means "strong body, strong spirit, strong person", though in French usage its meaning is closer to "high energy". Akshay, who is trained in martial arts, is said to be the perfect endorser for Thums Up as his personality matches with the brand personality. This Thums Up commercial is slated for a summer release this year.
Akshay recently also did an ad for Microsoft's hit brand X-Box 360 with cricketer Yuvraj Singh. He also did a campaign for Bagpiper.
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