Life has changed. Youngsters no longer look up to famous
personalities from history. A new study by the University of
Leicester revealed that celebrities like Amitabh Bachchan, Shahrukh
Khan and Aishwarya Rai serve as more influential role models than
the famous figures from history for the young generation.
Charlotte De Backer of the University of Leicester, Department
of Media and Communication, carried out the research to know public
interest in celebrity culture. Her study brought to light that
youngsters tend to imitate the actions of successful people be it
good or bad. It also confirmed that youngsters are more interested
in celebrity gossip than the older people. They simply love to read
about celebrities irrespective of their ages.
findings of the study involving 800 respondents and over 100
interviews was published in the journal Human Nature.