Courtesy:
IndiaFM
Wednesday,
July
18,
2007
Bipasha
Basu
has
been
signed
on
by
two
wheeler
manufacturer
Kinetic
Motor
as
brand
ambassador.
Though
she
can
be
the
ambassador
for
all
Kinetic
brands,
she
would
primarily
be
seen
endorsing
the
upcoming
Kinetic-SYM
scooter,
slated
for
launch
next
month.
The
upcoming
Kinetic-SYM
scooter,
from
Kinetic's
association
with
Taiwan's
$1.1
billion
automotive
giant
SYM,
would
be
targeted
at
women
riders.
It
would
feature
a
125cc
engine
and
promises
to
offer
best-in-class
performance,
technology
and
user
friendly
features.
Bipasha
Basu
was
identified
as
a
great
brand
fit
based
on
a
comprehensive
research
among
1200
intending
buyers
of
gearless
scooters.
The
research
also
showed
that
college
girls
aspire
to
be
confident
and
ambitious.
Bipasha
Basu
is
viewed
as
a
woman
who
has
made
it
on
her
own
merit
and
signifies
the
independent
modern
woman.
Especially
her
role
in
the
movie
Corporate
was
found
to
be
the
favourite
portrayal
of
today's
professional
woman,
and
clinched
her
selection
as
the
brand
ambassador
for
the
Kinetic-SYM
scooter.
Bipasha
will
feature
in
the
mainstream
advertising
campaign
for
the
Kinetic-SYM
scooter,
including
television,
print
and
internet.
An
outdoor
campaign
of
hoardings
and
contests
is
also
part
of
the
plan,
and
a
special
audio-visual
that
demonstrates
the
new
scooter
to
be
played
in
all
Kinetic
dealerships
will
also
feature
Bipasha
-
an
innovative
launch
plan.
Ajinkya
Firodia,
Vice
President,
Sales&Marketing,
Kinetic
Motor
Company,
said,
"Kinetic
has
been
very
selective
about
working
with
brand
ambassadors
and
look
for
perfect
synergy
between
product
attributes
and
ambassador
personality.
Our
upcoming
Kinetic-SYM
scooter
would
appeal
to
women
riders,
and
would
be
positioned
accordingly.
Our
market
research
showed
that
Bipasha
Basu,
perceived
as
a
modern
and
independent
high-achiever,
is
the
role
model
for
many
young
girls
who
admire
her
style
and
success.
In
fact,
the
support
for
her
was
unanimous,
with
a
100%
perfect
brand
fit!
She
was
our
first
choice
and
I
am
glad
that
we
were
able
to
work
out
all
details
with
her.
With
SYM's
technology,
Kinetic's
brand
presence
and
Bipasha
Basu's
dazzle,
I
am
confident
that
the
Kinetic-SYM
scooter
would
be
a
winner!"
Kinetic
has
three
decades
of
expertise
in
two
wheelers,
a
nationwide
distribution
network
and
state
of
the
art
manufacturing
plants.
Currently,
the
company
is
preparing
for
the
first
and
much
anticipated
launch
from
its
association
with
Taiwanese
two
wheeler
major
SYM
-
a
fast
track
Asian
brand
that
is
making
rapid
gains
in
Asian
and
European
countries,
riding
on
its
R&D
and
quality
strengths
and
aggressive
global
expansion
strategy.