Levi
Strauss
(India)
Pvt.
Ltd.
today
announced
that
Deepika
Padukone,
the
Bollywood
beauty
of
the
Om
Shanti
Om
fame
will
continue
to
be
its
national
brand
ambassador
for
their
brand
Levi
Strauss
Signature.
The
brand
also
announced
their
new
"Dart-to-Win" contest
that
would
provide
an
exciting
once
in
a
life
time
opportunity
for
fans
of
Deepika
to
meet
and
greet
with
her.
Youthfull,
confident,
and
with
a
mind
of
her
own
Deepika
has
come
a
long
way
since
her
initial
foray
into
modeling.
Her
entry
into
Bollywood
with
Om
Shanti
Om
has
won
her
rave
reviews
and
has
been
recognized
as
the
most
promising
newcomer
to
take
the
numero
uno
position
in
the
Indian
film
industry
in
the
near
future.
"Our
association
with
Deepika
is
a
perfect
brand
fit
and
we
are
delighted
to
partner
with
her.
She
signifies
style,
good
looks,
youth,
fun
and
universal
appeal
-
attributes
that
resonate
with
our
brand
values
and
positioning." said
ATP
Ramani,
Business
Head,
Levi
Strauss
Signature.
Targeted
at
the
young
and
trendy
college-goer,
brand
Levi
Strauss
Signature
depicts
'collective
individuality'
-
a
strong
'youth'
phenomenon
and
highlights
the
"we
are
what
we
are" sentiment
of
the
Indian
youth.
Speaking
at
the
occasion
Deepika
said,
"It
is
my
pleasure
to
be
associated
with
a
brand
that
provides
such
an
extensive
range
of
clothing
for
the
urban
youth.
I
look
forward
to
working
with
Levi
Strauss
Signature
and
am
happy
to
endorse
the
brand."
The
Levi
Strauss
Signature
"Dart
to
win" contest
encourages
customers
and
fans
of
Deepika
to
register
their
opinion
on
Deepika
in
the
exclusive
Levi
Strauss
Signature
stores
pan
India.
The
most
creative
comment
will
be
handpicked
by
Deepika
herself.
The
winner
will
get
their
once
in
a
life
time
opportunity
to
meet
and
greet
with
her
and
will
avail
an
all
expense
paid
trip&stay
for
one
day.
Open
for
all,
the
Dart
to
win
contest
starts
on
11th
December
2007
and
will
be
open
till
10th
January
2008.
In
addition
to
the
contest
is
also
a
gaming
activity
scheduled
at
the
Levis
Strauss
Signature
exclusive
brand
outlets.
Every
purchase
of
Rs.
2500/-&above,
will
enable
customers
to
partake
of
a
dart
game
with
three
chances
to
aim
at
the
dart
board.
The
dart
board
depicts
various
freebies
like
one
branded
T-shirt,
one
pair
of
jeans,
one
watch&one
travel
bag.
Customers
could
target
any
of
the
above
by
means
of
his/her
darting
skills
and
win
any
one
of
the
valuable
freebies
irrespective
of
the
number
of
right
hits
he/she
accrues.
This
Dart-to-win
consumer
promotion
is
open
from
the
11th
Dec'07
onwards
and
will
remain
till
stocks
last.