Rajkumar
Santoshi"s
Halla
Bol
has
used
an
interactive
marketing
strategy.
Since
the
film
is
vocal
about
man's
inner
conscious,
Halla
Bol
is
reaching
the
common
man
through
street
plays.
Spokesperson
from
Pyramid
Saimira
comments,
"Regular
modes
of
marketing
have
been
used
over
and
again.
Reaching
the
real
viewer
through
street
theatre
will
be
direct
interactive
marketing.
We
are
targeting
on
local
issues,
which
will
make
people
aware
of
it.
We
are
taking
these
plays
to
eight
cities
and
in
each
city
one
artiste
will
accompany
the
theatre
group." One
of
the
artistes
from
Ajay
Devgan,
Vidya
Balan,
or
Pankaj
Kapur
will
be
representing
the
film
during
the
street
play
in
each
city.
The
street
plays
are
organized
and
conducted
by
senior
theatre
personality,
Om
Katare
and
his
artistes.
The
theme
of
all
the
plays
will
gel
with
the
core
storyline
of
the
film.
"Basically
we
are
taking
issues
of
common
man
like
the
local
Municipal
Corporation,
illegal
constructions,
hospitals
and
health,
and
sexual
harassment.
These
are
the
most
written
about
but
least
tackled
issues
because
there
is
no
unity
amongst
the
citizens.
I
as
sutradhaar
(narrator)
will
tell
them
to
use
their
voice
together
in
unison,
to
go
ahead
and
'Halla
Bol" against
injustice.
Be
together
in
problems
because
what
is
one
man's
agony
will
become
the
second
persons
issue
tomorrow.
Do
not
keep
quite,"
explains
Om
Katare
about
their
script
and
plans.
Producer
Abdol
Samee
Siddiqui
adds,
"Our
street
theatre
will
take
the
reel
to
the
level
of
real.
We
have
gone
with
Om
due
to
his
experience
and
exposure
to
street
plays."
These
plays
will
be
taken
to
the
cities
like
Delhi,
Chandigarh,
Lucknow,
Bhopal,
Jaipur,
Ahemdabad,
Kolkotta
and
will
culminate
in
Mumbai.
Entire
schedule
will
be
held
from
January
1
to
January
10
since
Halla
Bol
is
releasing
on
January
11,
2008.
Halla
Bol
is
produced
by
Abdol
Samee
Siddiqui
and
India
News
under
the
banner
of
Sunrise
Pictures
Pvt
Ltd.,
and
is
directed
and
scripted
by
Raj
Kumar
Santoshi.
Halla
Bol
is
presented
and
distributed
globally
by
Pyramid
Saimira
Theatre
Ltd.
The
starcast
of
the
film
includes
Ajay
Devgan,
Vidya
Balan,
Pankaj
Kapur
and
Darshan
Zariwala.
Story first published: Friday, December 21, 2007, 10:37 [IST]