By: Taran Adarsh, IndiaFM
Monday, February 26, 2007
Production houses often come up with novel strategies to create
awareness about their productions as the release date gets nearer.
UTV has ambitious plans to promote their new outing
Hattrick, which opens worldwide in March.
While the promos of the film are being aired non-stop, another
strategy that the UTV management has come up with is organizing a
cricket match between the Hattrick cast/crew and Fedex 11.
The match will take place on Sunday, 25th March at Khar Gymkahana.
A fine approach to attract eyeballs!
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