Saawariya,
which
loosely
translates
as
'the
beloved',
is
a
typical
Sanjay
Leela
Bhansali-cum-Bollywood
movie.
It
has
the
usual
masala
and
song
and
dance
sequences
that
differentiate
it
from
films
of
the
rest
of
the
world.
However,
there
is
a
difference
here
–
the
movie
is
produced
by
Sony
Pictures
Entertainment,
which
also
produces
Hollywood
films.
This
is
the
first
time
that
the
American
studio
has
taken
up
an
Indian
venture.
According
to
trade
analyst,
Komal
Nahata,
"I
think
they
have
realized
that
India
is
a
huge
market.
First
they
got
their
films
here
in
English,
then
they
dubbed
them
in
languages
like
Hindi,
Tamil,
Telugu,
and
this
was
a
natural
progression." He
adds
that
it
makes
commercial
sense
to
partner
Bollywood
production
houses
and
make
Hindi
films
now.
Following
the
footsteps
of
Sony
Pictures
Entertainment,
Warner
Brothers
has
announced
its
plans
for
the
first
Indian
production,
an
action
comedy.
Walt
Disney
is
making
animated
movies
with
an
Indian
studio,
and
Paramount
Pictures
is
planning
a
Bollywood
production.
Nahata
also
adds
that
these
collaborations
are
going
to
be
the
order
of
the
day
now,
since
"Hollywood
studios
have
deep
studios."