Tuesday,
June
26,
2007
Luxury
watch
brand
'Timond'
has
announced
director
karan
johar
as
its
worldwide
brand
ambassador.
The
association
with
the
versatile
filmmaker
will
commence
with
a
gamut
of
advertising
appearances,
events,
retail
promotions
and
PR
management.
karan
johar
will
don
his
new
role
as
brand
ambassador
for
Timond
from
July
2007.
He
will
be
seen
sporting
the
luxury
watch
at
parties,
events,
talk
shows
besides
endorsing
the
brand
in
his
forthcoming
movies.
The
first
of
the
succession
of
events
will
kick-off
in
August
with
the
launch
of
Timond's
limited
edition
tour
billon
series.
This
will
be
coupled
with
massive
advertising
and
brand
promotion
activities
nationally.
Conscious
efforts
will
be
made
for
visual
merchandizing
using
karan
johar's
brand
image
at
various
retail
outlets
nationally
where
Timond
is
retailed.
"Timond
stands
for
luxury
and
precision,
an
aspiration
brand
for
achievers.
karan
johar
who
is
himself
revered
as
a
lexicon
of
luxury
makes
a
perfect
fit
to
personify
the
inherent
values
of
our
brand.
Moreover
Timond
which
is
renowned
for
its
gold,
diamond
and
Swiss
technology
will
aesthetically
join
forces
with
karan
johar,
a
multifaceted
achiever,
filmmaker,
anchor
and
a
businessman.
Thus
making
him
a
perfect
collaboration
for
our
brand" explains
Mr.
Tejas
Soni,
Brand
Manager
for
Timond.
An
ecstatic
karan
johar
says,
"Timond
appeals
to
me
for
its
elegance,
exclusivity
and
accuracy.
The
presence
of
solid
gold
and
diamond
embellishment
makes
it
a
real
treat
for
my
wrists.
I
personally
feel
it
a
great
privilege
to
be
associated
with
the
brand".
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