Wednesday, May 09, 2007
In an attempt to reach a global South Asian audience, UTV Motion Pictures, one of India's leading studios, announced the online release of its forthcoming film Life In A Metro. The film will go online on the same day in India's leading broadband video portal, Rajshri.com
The film Metro has been directed by Anurag Basu and produced by Ronnie Screwvala, Life In A Metro features a powerhouse of talent - Shilpa Shetty, Shiney Ahuja, Sharman Joshi, Irrfan Khan, Konkona Sen Sharma, Kay Kay Menon and Kangna Ranaut. The film is scheduled for release worldwide in cinemas and online on May 11, 2007.
Rajshri media had already proved it's potential and competence with successful online premieres of Vivah and Hattrick. While speaking on the occasion, Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited says. 'With the successful online premieres of Vivah and Hattrick, Rajshri.com has emerged as a proven platform for day and date releases of new Hindi films online'.
Rajshri's online strategy is meant to cater the South Asian and NRI diaspora overseas. The original Hindi version of Life In A Metro as well as subtitled versions will be available online. The film will be available for a 72-hour download on-demand 24/7 starting 12 noon IST from May 11, 2007. Low and High bandwidth versions of the film will be available at USD 9.99 and USD 19.99 respectively. With Rajshri media's endevour, the cinegoers will able to enjoy and download the film Life In A Metro.
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