With the much touted 'Eid' battle between Yash Raj's Laaga
Chunari Mein Daag and T-Series' Bhool Bhulaiyaa,
turning out to be a tame, one sided affair in favour of the latter,
the focus now shifts to the 'Diwali' clash.
While the initial rounds had both Om Shanti Om and
Saawariya trying to put their best foot forward, by way of
breath taking visuals and grand song promos, round two saw the
makers of both the big-budgeted ventures go in for merchandising
and reality shows.
However, with the big day (November 9) less than two weeks away,
Saawariya has fired its ICBM, a towel-clad Ranbir, aimed
at countering SRK's shirtless six-packs! This they have done
through one of the best tracks of Saawariya, 'Jab se tere
naina'. Not willing to be cowered down, the Om Shanti Om
team has bombarded the channels with Rahat Fateh Ali Khan's superb
and soulfully rendered, 'Jag soona soona lage', featuring a
heartbroken King Khan!
The ball is now firmly in the audience's court and it will be
very interesting to see how they react to these and other publicity
blitzkrieg, before casting their 'Diwali' ballot!