Keeping
kids
company
comes
naturally
to
Riteish
Deshmukh.
The
actor
recently
spent
time
with
children
from
Childline
India
Foundation,
an
NGO
under
the
Purple
Ribbon
project
of
Fame
Cinemas,
and
other
fans
at
InOrbit
Mall.
The
event
was
kick-started
with
on-the-spot
contests
for
the
kids.
The
winners
were
given
CDs
and
cassettes
of
Riteish's
film
"Heyy
Babyy".
In
the
film,
Riteish
plays
the
lovable
character
of
Eddy,
The
Teddy,
a
Sydney-based
party
organizer
for
kids.
At
the
Fame
Cinemas
event,
a
man
in
a
costume
of
Eddy,
The
Teddy
greeted
and
entertained
everyone.
The
crowd
cheered
when
Riteish
and
"Heyy
Babyy" director
Sajid
Khan
walked
in
and
mingled
with
the
NGO
kids.
Sajid
then
introduced
the
film
to
everybody,
while
Riteish
got
a
warm
hug
from
the
costumed
Eddy,
the
Teddy.
The
two
sang
along
with
the
kids
and
Riteish
even
did
a
jig
for
them.
Later,
the
kids
also
participated
in
an
impromptu
dance
competition.
The
sparkle
in
their
eyes
showed
how
excited
they
were
upon
meeting
one
of
their
favourite
Bollywood
actors.
Childline
primarily
aims
at
responding
to
the
emergency
needs
of
underprivileged
children
throughout
the
country.
It
ensures
that
there
is
an
integrated
effort
between
the
government,
non-government
organizations,
academic
organizations,
bilateral
agencies,
corporates
and
the
community
in
protecting
the
rights
of
children.
The
NGO
also
has
a
24-hour
toll-free
phone
outreach
service
called
Childline
Service.
One
can
dial
1098
to
get
connected
to
this
service
in
75
cities/towns
across
the
country.
Over
two
million
calls
are
registered
on
this
helpline
number
every
year.