By: Subhash K. Jha, IndiaFM Wednesday, August 22, 2007
This Friday, August 24, a new history in the entertainment business is about to be created. Sony Pictures who are readying their first Bollywood film Saawariya will release a record number of theatrical trailers for the film. It features Ranbir Kapoor, Sonam Kapoor, Salman Khan, Rani Mukherjee and Zohra Sehgal in the lead.
According to sources, Sony will release 750 trailers of Saawariya in India and another 800 globally. "This is some kind of a new record," says a Sony source. "No Indian film has got such a widespread first look."
The theatrical trailer of Saawariya with its melange of exhilarating songs and dances is a stunning work of art, showing the much-awaited Ranbir-Sonam combination in a kind of ethereal fantasy- world frozen in a swirling surge of silences, songs and dances.