<i>Salaam-e-Ishq</i> promotes Hockey
Courtesy:
IndiaFM
Tuesday,
January
23,
2007
Movies
and
Sports
have
are
two
things
which
mesmerize
the
audiences.
And
how
powerful
will
they
be
when
combined
together?
ESPN
Star
Sports
has
tied
up
with
Salaam-E-Ishq
to
promote
Premier
Hockey
League
(PHL),
a
domestic
hockey
tournament.
The stars of Salaam-E-Ishq have already started promoting our national sport. Nikhil Advani, the director of the film, is of the opinion that Hockey is a neglected sport and the film will help promote it.
These kinds of alliances have been done in the past as well. It can be recalled that Priyadarshan's Bhagam Bhag had also done something similar with Akshay Kumar and Paresh Rawal. Rohit Shetty's Golmaal promoted FIFA World Cup and Neeraj Vora's Phir Hera Pheri endorsed English Premier League. Similarly, English Premier League associated with Sanjay Gadhvi's Dhoom 2. The association definitely works well for both films and the sport.
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