Ira Diamond pays tribute to <i>Salaam...</i>
Courtesy:
IndiaFM
Thursday,
January
25,
2007
Ira
diamond
jewellery
fuses
with
Nikhil
Advani's
forthcoming
film
Salaam-e-Ishq
that
is
releasing
tomorrow.
SEI
compiles
of
six
different
love
stories,
which
intermingle
at
the
end
of
the
movie.
While IRA diamonds make occasions of gifting, proposing and engagement very special, aesthetic and memorable, not only in real life but also in the film. Three couple from the film namely Salman - Priyanka, John - Vidya and Akshaye - Ayesha will be seen exhibiting these exotic jewels.
MATES, the entertainment unit of Madison Communications, who is instrumental for the in-film and co-branded promotion of the film with Ira Diamond Jewellery states that the association of the brand in the film and around it makes a natural integration, as the core proposition of both the brand and the film is LOVE and its expressions, thus giving the brand relevant exposure with a recall.
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