Wednesday, February 14, 2007
Remember Mayur Suitings - the brand that was once endorsed by Shah Rukh Khan with the jingle "Mayur, Mayur, kya hit, kya fit". LNJ Bhilwara Group's flagship brand will now feature another Bollywood superstar for endorsements - Salman Khan!
In this new campaign, Salman's tagline will be 'Stars ki pasand'. The ad shows Salman donning a Mayur suit and charming the opposite sex with his good looks and style.
Mayur has had a range of Bollywood celebrities for promotions. King Khan was the first ever such star in the year 1995, for almost five years. Following suit were Chandrachud Singh and Sharad Kapoor. For a brief period, cricketer Virender Sehwag also endorsed the brand. And now, Salman Khan has been chosen as the brand ambassador so as to generate mass appeal and a better consumer-connect.
Reportedly, the company narrowed down on Salman since he represents the toughness and quality of the fabric with his image. He has certain personality attributes that go very well with the brand and provide an aspirational connect with consumers across all segments in the country.
Although Salman has often been misunderstood, he has a large fan following and an indisputable mass appeal, which is why he has been a favourite choice for brand endorsements. Salman has also endorsed brands like Red Tape and Lux Undergarments.
Big releases this March....
Salman donates 4.5 lakhs to cancer patient