In
an
industry
that
is
fairly
modest
with
budgets,
the
money
being
exchanged
over
superstar
Shahrukh
Khan's
home
production
is
surely
a
boost.
Krrish,
made
with
an
investment
of
45
crore,
more
than
double
of
that.
The
count
was
at
150
crore
sometime
back
and
the
movie
is
still
running.
Kabhi
Alvida
Na
Kehna
brought
72
crore
and
more
to
its
makers.
A
while
back
grosses
of
20
-
30
crore
were
considered
high.
Now
the
standards
have
changed.
And
setting
the
ever
rising
standard
now
is
none
other
than
Shahrukh
Khan.
While
setting
standards
for
a
while
now
with
his
onscreen
acting,
he
has
decided
to
give
the
production
values
of
his
film
the
same
touch.
And
thus
comes
the
insane
price
of
75
crores
for
the
films
rights
in
addition
to
8
crores
for
the
rights
of
the
music.
At
a
time
when
the
figures
are
reaching
dizzying
heights,
competitors
will
surely
have
to
empty
their
pockets
a
lot
more
to
match
upto
this.
Figure.
Whats
more
interesting
is
that
all
of
this
money
changing
gets
finally
credited
in
the
King
Khan's
bank
which
means
that
even
before
the
film
has
released
he
has
a
50+
crore
profit
of
the
film.
Coming
to
think
about
it,
he
will
need
the
money
for
his
next
project
with
Tamil
director
Shankar.
His
film
with
Shankar
will
be
produced
by
his
production
company
Red
Chillies
Entertainment
and
has
a
projected
cost
of
100
crores.
Shankar
directed
the
hyped
Rajinikanth
starrer
Shivaji
-
The
Boss.
While
setting
standards
like
most
other
films
of
the
superstar
also,
it
costed
in
between
85-100
crore
with
Rajini
himself
taking
home
25
crore
rupees
with
a
share
of
the
profits.
May
be
SRK
was
inspired
by
the
humble
Superstar
and
decided
to
adopt
his
tactics.