Shahrukh to feature in wildlife conservation campaign
News
-Staff
By Staff
Courtesy:
IndiaFM
Tuesday,
July
17,
2007
shahrukh
khan
will
be
seen
in
a
wildlife
conservation
awareness
campaign
shortly.
Sanskara
Development
Trust,
along
with
the
Asian
Conservation
Awareness
Programme
(ACAP)
/
WildAid,
will
launch
a
national
educational
awareness
campaign
on
wildlife
conservation.
The
campaign
is
a
multi-media
education
and
awareness
campaign
that
aims
to
protect
the
future
of
the
world's
endangered
wildlife
by
drastically
reducing
consumer
demand
for
endangered
species
parts
and
products.
With
the
support
of
the
Indian
Broadcasting
Foundation
(IBF),
the
campaign
will
run
on
leading
television
networks
like
Doordarshan,
National
Geographic,
Discovery/Animal
Planet,
CNN
IBN,
NDTV,
India
TV,
among
others.
The
Airports
Authority
of
India
(AAI),
Ministry
of
Civil
Aviation,
and
Parliamentarians
in
India
have
also
supported
the
campaign
that
will
start
with
the
broadcast
of
superstar
shahrukh
khan's
message
across
all
international
and
domestic
airports.
Shahrukh
highlights
the
challenges
faced
by
forest
guards
in
protecting
India's
wildlife
in
his
message,
".........
he
is
our
nation's
unsung
hero
-
the
Indian
Forest
Guard.
He
is
a
real
life
hero
because
he
does
this
to
save
the
jungle,
and
the
animals
that
live
there.
.......
Day
in
and
day
out,
he
is
matching
wits&battling
powerful
enemies
-
wildlife
poachers&timber
smugglers,
and
he
is
willing
to
lay
down
his
life
for
this".
"We
hope
that
the
momentum
of
this
powerful
and
unique
campaign
will
help
compliment
India's
ongoing
efforts
to
save
its
remaining
wildlife
and
its
threatened
habitats."
-
Aneetaa
(Tykee)
Malhotra
,
Managing
Trustee,
Sanskara
Development
Trust&Senior
Consultant,
ACAP
/
WildAid
"With
continuous
and
sustained
support
from
Indian
celebrities
and
by
working
in
collaboration
with
the
Indian
Government,
associations
such
as
the
AAI,
media,
businesses,
conservationists
and
the
public,
ACAP
in
collaboration
with
Sanskara
is
building
long
term
support
for
India's
as
well
as
the
world's
wildlife
and
natural
heritage."-
Steve
Trent,
Director
of
ACAP
and
founding
Director
of
WildAid
Sanskara
Development
Trust
is
a
non
profit
organization
which
aims
to
build
support
for
the
preservation
of
wildlife
and
its
natural
habitat
through
innovative
programs
and
projects,
working
collectively
with
Governments,
NGO's,
Corporates
and
local
communities.