SRK to endorse Radico's whisky brand
Courtesy:
IndiaFM
Tuesday,
March
20,
2007
Bollywood
Baadshah
Shah
Rukh
Khan
is
synonymous
with
a
brand
entity
himself.
He
has
endorsed
brands
ranging
across
varied
product
lines
like
food&beverages,
electronics,
clothing
and
accessories
to
name
a
few.
Adding another feather to his commercial hat, SRK has now decided to promote a whisky brand for the popular Diageo Radico Distilleries Pvt. Ltd. The actor will play brand ambassador to Masterstroke Deluxe Whisky. It is said that SRK was chosen as the brand ambassador as he portrays the brand values of Masterstroke - high quality, and a commitment to perfection. Supposedly, his rising career chart also blends with Masterstroke's brand mission. Given Shah Rukh's brand value and popularity, does one really need to explain?
Shah Rukh is now endorsing a multitude of brands including Hyundai Santro, Tag Heuer, Videocon and Sunfeast biscuits.
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