Tuesday, July 24, 2007
Ever since she shot to fame from the sets of reality TV show Celebrity Big Brother, Shilpa Shetty's brand equity, at least in the UK, has grown by leaps and bounds; so much so that Shilpa is charging in the vicinity of 20,000 pounds even for a chat with a newspaper.
Journalist Henry Deedes of London's Independent newspaper cites an instance when to kick-start the three-month-long celebration of Indian culture at an event called 'India Now', a sari-clad Shilpa posed alongwith London Mayor Ken Livingston, its organisers informed the journalists that a chat with Shilpa would cost their respective publications nearly 20,000 pounds each.
Henry avers that despite her Big Brother success and international publicity over that infamous Ronaldo kiss, Shilpa is hardly a household name in Britain to be charging such a hefty amount for an interview.
On persistent queries, the organisers of the show reiterated that that was the usual sort of fee she'd asked for, although there was always a room for negotiation.