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Ta Ra Rum Pum doing good buisness

By: Joginder Tuteja, Glamsham
Tuesday, May 08, 2007
First week collections of Ta Ra Rum Pum are out and the detractors can already be seen scouting for cover. All those who thought that this Siddharth Anand film was en route to be a disaster are in a state of shock themselves as the film has made good money at the box office and raked in around 20 crore just from the theatrical run in India in 1 week flat.

There could always be an argument stating that Fanaa opened a little better or Dhoom 2 took home nothing less than 30 crores in first week but what needs to be considered is the fact that each of them boasted of much bigger credentials. Also, it is foolhardy to imagine each of the films coming from Yash Raj Films to be setting up records at the ticket window.

Every movie comes with its own budget, market placement, release strategy and a certain plan that decides the calculations for making money. On that aspect, TRRP has certainly not been a bad venture for those who have invested in it since anything more coming in would only have been a bonus, though not an out and out necessity.

Having said that, the film still has to fight it out to be called a clean success since it is the crucial Week 2 that would decide its eventual fate. Spiderman 3 has opened huge (in fact biggest ever when it comes to a Hollywood release in India) and at some places has arrived at as many as 20 shows a day.

With the film hogging all the limelight and making audience form a serpentine queue in front of theaters, Ta Ra Rum Pum does have a challenge in the offering. What has helped the film though is the fact that it has garnered decent to good word of mouth which should ideally result in at maximum standard 50% fall in collections by the time Week 2 comes to an end.

Till then, one can be sure that with a bated breath, YRF would be waiting to see how the tide continues over the weeks!

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