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Tara Rum Pum on FM radio
Courtesy:
IndiaFM
Tuesday,
March
27,
2007
BIG
92.7
FM
,
India's
private
FM
network
and
the
Radio
initiative
from
Adlabs
Films
Ltd.,
announced
its
exclusive
tie-up
with
none
other
than
Yash
Raj
Films.
BIG
92.7
FM
will
be
the
exclusive
radio
partner
for
one
of
their
most
eagerly
awaited
films
Tara
Rum
Pum,
directed
by
Siddharth
Anand
of
the
Salaam
Namaste
fame.
Yash Raj Films forthcoming film Tara Rum Pum stars Saif Ali Khan Rani Mukherjee and is the story of one man, his love of cars&racing, and how he overcomes the obstacles that life puts in his way. It is the story of the human spirit and how it ultimately prevails, no matter how low life takes us, and how bleak the future seems.
Speaking on the association, Mr. Anand Chakravarthy, National Marketing Head, BIG 92.7 FM, "We are extremely excited to join hands with one of India's most respected entertainment houses for such an initiative. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively".
BIG
FM
listeners,
will
have
the
opportunity
to
be
in
the
lead
on
all
the
action
around
the
movie
with
exclusive
song
premieres,
behind
the
scenes
tidbits,
interviews
of
the
cast&crew
and
the
entire
superstar
magic.
There
will
be
a
week-long
build
up
prior
to
the
launch
of
the
music,
on-air
announcement
of
the
arrival/release
of
the
movie
and
music,
behind
the
scenes
gossip
and
interviews
about
the
film.
There
will
be
a
special
Yash
Raj
Films
music
countdown
hosted
by
our
very
own
celebrity
RJ
-
Abhijeet
Sawant
reliving
some
of
the
most
memorable
songs
of
their
films.
On
the
day
of
the
music
release,
BIG
FM
will
be
premiering
one
of
the
leading
tracks
of
the
film.
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