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UTV launches largest library of World Cinema
Courtesy:
IndiaFM
Wednesday,
March
28,
2007
March
27th
saw
the
launch
of
UTV's
new
business
vertical
UTV
Palador,
a
360
degree
initiative
in
world
cinema
under
the
brand
name
of
Olive
Collection.
The
collection
will
have
the
world's
largest
library
of
cinema
under
one
roof
with
over
1000
film
titles
from
20
countries
that
have
won
3000
(cumulative)
awards
that
include
the
likes
of
BAFTA,
Cannes,
Pusan,
Berlin,
Venice,
Toronto
amongst
others.
UTV head honcho Mr Screwvala adds "UTV Palador's main objective is to ensure that the beauty, timelessness and quality of the world's greatest filmmakers is not lost to Indians. It was our vision to ensure that quality cinema is not a one off event at limited location but a regular part of India's entertainment industry".
The roll out plan for the Olive Collection would begin across all the platforms beginning this April 2007 each platform reaching the youth, corporate, connoisseurs of world cinema across the country.
The Olive DVD will have short films by an Indian director as a part of the strategy to promote Indian talent along with memorabilia like rare posters and photographs. On the theatrical front 20 theatres across the country will release the Olive Collection films with two shows daily.
The Olive Collection will have Rakesh Omprakah Mehra as its brand ambassador and partner.
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