By: Rajesh Ahuja
Wednesday, May 16, 2007
New Delhi, (UNI): Spurred on by the rise of UTV Motion Pictures as
a player to reckon with national and international film projects
like The Namesake and Life In a Metro, the
production company is all set to launch its second motion picture
brand Spotboy to take the vision of the company to the
The move is in line with the business expansion plan followed by
most international production companies to help bring diverse
projects within the same studio through different brands.
It is coming close on the heels of international tie-ups by UTV
with US-based Fox productions for The Namesake and I
think I Love My Wife and a two-movie contract with Will Smith
and Night Shyamalan's next production.
Ronnie Screwvala, CEO of UTV, says, ''Our business has grown
manifold and we have numerous projects underway. Also, we are
entering new markets and going international in the coming months,
which made this the appropriate time for us to launch 'Spotboy
Dwelling upon the profile of the new company, Mr Screwvala
said,''This brand will take over some existing projects but will
largely develop its own fresh content. This is a typical business
expansion plan followed by most international production companies
and provides the company with bandwidth and thinking flexibility.
It also helps bring diverse projects within the same studio through
Heading the new UTV venture will be Vikas Bahl, Business Head,
SAB TV. Vikas has been appointed to head this new venture as
In his previous position as Business Head, SAB TV, Vikas built
SAB as a strong player in the GEC space in the last 18 months by
more than doubling its ratings and revenue and building a strong
brand in a hugely cluttered environment.
''Vikas brings with him experience from across the entertainment
and the brand building space. His out-of-the-box approach to
business and creative abilities will help take UTV Motion Pictures
to new heights,'' Screwvala said.