By:
Rajesh
Ahuja
Wednesday,
May
16,
2007
New
Delhi,
(UNI):
Spurred
on
by
the
rise
of
UTV
Motion
Pictures
as
a
player
to
reckon
with
national
and
international
film
projects
like
The
Namesake
and
Life
In
a
Metro,
the
production
company
is
all
set
to
launch
its
second
motion
picture
brand
Spotboy
to
take
the
vision
of
the
company
to
the
next
level.
The
move
is
in
line
with
the
business
expansion
plan
followed
by
most
international
production
companies
to
help
bring
diverse
projects
within
the
same
studio
through
different
brands.
It
is
coming
close
on
the
heels
of
international
tie-ups
by
UTV
with
US-based
Fox
productions
for
The
Namesake
and
I
think
I
Love
My
Wife
and
a
two-movie
contract
with
Will
Smith
and
Night
Shyamalan's
next
production.
Ronnie
Screwvala,
CEO
of
UTV,
says,
''Our
business
has
grown
manifold
and
we
have
numerous
projects
underway.
Also,
we
are
entering
new
markets
and
going
international
in
the
coming
months,
which
made
this
the
appropriate
time
for
us
to
launch
'Spotboy
Motion
Pictures'.''
Dwelling
upon
the
profile
of
the
new
company,
Mr
Screwvala
said,''This
brand
will
take
over
some
existing
projects
but
will
largely
develop
its
own
fresh
content.
This
is
a
typical
business
expansion
plan
followed
by
most
international
production
companies
and
provides
the
company
with
bandwidth
and
thinking
flexibility.
It
also
helps
bring
diverse
projects
within
the
same
studio
through
different
brands.''
Heading
the
new
UTV
venture
will
be
Vikas
Bahl,
Business
Head,
SAB
TV.
Vikas
has
been
appointed
to
head
this
new
venture
as
Executive
Vice-President.
In
his
previous
position
as
Business
Head,
SAB
TV,
Vikas
built
SAB
as
a
strong
player
in
the
GEC
space
in
the
last
18
months
by
more
than
doubling
its
ratings
and
revenue
and
building
a
strong
brand
in
a
hugely
cluttered
environment.
''Vikas
brings
with
him
experience
from
across
the
entertainment
and
the
brand
building
space.
His
out-of-the-box
approach
to
business
and
creative
abilities
will
help
take
UTV
Motion
Pictures
to
new
heights,''
Screwvala
said.