By:
Taran
Adarsh,
IndiaFM
Wednesday,
April
18,
2007
The
year
2007
hasn't
started
on
a
positive
note
for
Vikram
Bhatt.
First,
Red
and
now,
Life
Mein
Kabhie
Kabhiee
have
found
very
few
takers
at
the
ticket
window.
What
went
wrong,
Vikram?
"The
general
feedback
has
been
positive," Vikram
discusses
the
box-office
outcome,
"Nobody's
told
me
that
Life
Mein
Kabhie
Kabhiee
is
a
bad
film.
The
problem,
as
I
see
it,
is
that
the
communication
wasn't
right.
The
promos
gave
an
indication
that
it
was
a
campus
film.
A
fun
film
on
the
lines
of
Khel
Khel
Mein.
But
what
people
ended
up
watching
was
a
complete
contrast.
It
was
a
serious
film
highlighting
a
serious
issue."
Please
elaborate.
"The
reason
why
Bheja
Fry
found
an
audience
and
Life
Mein
Kabhie
Kabhiee
didn't
is
because
they
[BHEJA
FRY]
were
very
clear
in
their
promotion.
'We'll
make
you
laugh' was
the
specific
signal
that
this
film
sent
out
to
viewers,
while
our
film
sent
out
confusing
signals.
One
promo
gave
an
impression
that
it
was
a
fun
film,
the
next
promised
to
make
you
emotional.
It
was
confusing,"
Vikram
adds.
A
section
of
the
industry
strongly
feels
that
the
actors
[even
though
they've
delivered
fine
performances]
aren't
hot
at
the
box-office,
which
reflects
clearly
in
the
business
of
the
film.
"I
don't
want
to
comment
on
this
issue.
I
stand
by
them," he
defends
his
choice
of
actors.
Vikram
has
decided
to
start
on
a
fresh
note.
"I've
two
more
films
lined
up
for
release
--
Harry
Baweja's
Speed
and
Ramesh
Sippy's
Fear.
I've
decided
to
take
stock
of
the
situation
before
I
sign
any
new
film.
I've
been
shooting
non-stop
for
the
past
few
years.
I
don't
want
to
sign
any
film
till
I
firmly
decide
what
I
want
to
make
next,"
he
reveals
his
plans.
Recent
Stories
Kareena
and
Shahid
teams
up
again
Akshay
to
launch
his
manager's
son