Friday, May 11, 2007
Viveik Oberoi is certainly enjoying his new innings in Bollywood. While on one end his Shootout At Lokhandwala is becoming the hottest film of May, a week later arrives his Fool N Final, which has all the ingredients of a hit film. And he goes solo in one of the song sequences in Fool N Final.
All this while, the focus on promotion of Fool N Final was either on song and dance sequences of Shahid Kapoor and Ayesha Takia or the comic track of Paresh Rawal and Johnny Lever. Now a twist in the story has come with Vivek Oberoi becoming the most prominent in the film promotion.
He has a song all to himself in the film, which is titled "Ek Kalsa". Though the lyrics of the song may not make much sense, what has worked in the song's favour is the vision of producer Firoz Nadiadwala and director Ahmed Khan that has elevated the song to a different level altogether.
A tune by Himesh Reshammiya, it now boasts of superb visuals with the song's setting on the desert dunes of Dubai amongst many other outdoor locations. Bearing an up market look throughout, what also stands out in the song is Viveik's new look that takes his dude image forward with the casual dance moves suiting his personality.
Firoz Nadiadwala has always been known for making 'item films' and with this latest 'item song' being choreographed on Viveik Oberoi, one only expects further elevation to film's box office prospects.
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