Some of Bollywood's biggest stars are joining the efforts of the
United Nations Office on Drugs and Crime (UNODC ) to curb human
trafficking in India.
Millions of moviegoers in India will see a two-minute video
called 'One Life, No Price' aiming to raise awareness of this form
of modern-day slavery and spur action to prevent and combat this
practice, to be shown before the eagerly awaited comedy,
Welcome, out in cinemas worldwide starting today.
The video features the massive cast of Welcome,
including Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar,
Katrina Kaif, Paresh Rawal and Mallika Sherawat, who have also
recorded separate messages in support of the cause.
Welcome is the biggest release of the festive season with
a diverse star cast, popular genre and universal appeal, it was
seen as the most appropriate vehicle to publicize this priceless
cause and mobilize action.