1920
has
clicked
and
quite
a
few
detractors
in
the
industry
are
left
wondering
about
the
reason
behind
the
film's
success.
After
all
the
film
had
Vikram
Bhatt
tag
to
it,
the
name
which
had
seen
10
consecutive
flops
to
his
name
in
last
6
years.
The
film
only
featured
newcomers,
who
were
neither
star-children
nor
heavily
hyped.
Adnan
Sami's
music
hardly
did
wonders
to
the
film's
pre-release
hype
while
the
Ramzan/Ganesh
Chaturthi
period
was
hardly
considered
to
be
conducive
to
a
film's
theatrical
run.
So
what
really
worked
in
the
film's
favour?
One
basic
thing
-
Smart
packaging!
Vikram
Bhatt
and
company
knew
what
they
were
offering
-
a
horror
thriller
which
relief
on
chills
and
spooky
moments.
This
is
what
they
capitalized
on
from
day
one
of
the
film's
promotion.
The
first
thing
they
did
right
was
to
come
up
with
a
brilliantly
designed
coffee
table
book
which
was
circulated
amongst
select
media
people
and
friends.
The
book
pretty
much
declared
the
mood
of
the
film
and
made
people
talking
about
what
Vikram
Bhatt
had
in
the
offering.
Then
began
the
promos
which
quickly
moved
on
from
song
and
dance
routine
to
the
'real'
stuff
which
very
much
showed
the
audience
what
1920
was
made
of.
To
begin
with
the
promos
started
giving
hints
of
the
spooky
feel
that
1920
carried.
However,
as
10
days
remained
for
the
release
of
the
film,
the
makers
went
full
on
with
the
promotion
and
released
numerous
promos
that
made
it
loud
and
clear
that
1920
would
be
one
scary
film
to
watch
in
theaters.
Background
music,
sound
design,
special
effects,
cutting
edge
frames
-
all
of
this
came
together
in
those
few
seconds
which
enticed
audience
enough
to
walk
into
the
theaters
and
enjoy
the
spine
chilling
moments.
This
is
what
happened
as
the
film
took
a
decent
start
at
the
box
office.
Good
word
of
mouth
took
the
case
forward
for
this
medium
budget
film
and
as
the
first
week
comes
to
an
end
today,
the
writing
is
clear
on
the
wall
that
1920
has
succeeded
at
the
box
office.
The
content
worked
wonders
yet
again,
just
like
Phoonk,
Mumbai
Meri
Jaan
and
Rock
On
in
last
few
weeks,
in
spite
of
no
stars
to
boast
of.