It was the super intelligent Aamir Khan who understood the importance of publicity and interaction with fans through the internet and thus was one of the pioneers when it came to blogging. His last film, the directorial debut venture, Taare Zameen Par saw Aamir giving day to day account of the film and thus kept people interested as well as updated about himself and his film TZP. It proved to be blockbuster and affirmed Aamir's faith in publicity through the web.
With his next film, the Murugadoss directed, Ghajini almost complete, there is a strong buzz that Aamir Khan once again plans to go in for a publicity blitzkrieg though the net, a la Taare Zameen Par. The actor has plans of creating an interactive website which will carry exclusive film teasers instead of going in for just theatrical and television promos. And if this succeeds they will go in for a mobile website and exclusive promos.