What's more, Aamir who is currently enjoying the success of Jaane Tu Ya Jaane Na has also been roped in by DTH operator Tata Sky as its brand ambassador. The 'Perfectionist' Khan would feature in all Tata Sky brand and product communications including advertisements in T.V, print and radio.
An interesting fact is that Tata Sky's main rival, Dish TV, has Shahrukh Khan as its brand ambassador. In the past too, Aamir and SRK have endorsed competitive products like Nokia&Samsung mobiles and Coke&Pepsi to name a few. Well, with this endorsement, the competition between the two Khans only heats up as Aamir would now be seen more frequently on the T.V. screens.