Tanishq,
a
leading
jewelry
brand,
unveiled
the
exotic
jewelry
worn
by
Aishwarya
in
Jodhaa
Akbar.
The
imperial
dressing
styles
during
the
Mughal
era
has
been
recreated
by
Tanishq.
Around
four
hundred
kilograms
of
gold,
emerald,
pearls,
ruby,
tourmaline,
jade
stones
have
been
churned
out
by
two
hundred
craftsmen.
Aishwarya
who
plays
'Jodhabai'
in
the
film
is
seen
dressed
in
precious
jewelry
pieces
which
encompasses
the
'sarpech'
(feather
pin),
'archer's
ring',
'arsi'
(mirror
ring),
'bhor'
(head
jewel
like
in
Indian
tikka)
and
'hansali'
(choker).
Alpana
Parida,
the
head
of
marketing
and
merchandising
at
Tanishq,
informed
that
the
wedding
set
weighed
around
three
and
half
kilograms
and
took
a
real
toll
on
Ash
when
she
had
to
wear
it.
Moreover,
there
was
huge
investment
done
by
Tanishq
as
the
jewelry
in
total
weighed
three-hundred
kilograms
and
13
and
8
ensembles
were
made
for
Ash
and
Hrithik
respectively.
An
immense
research
had
been
conducted
in
order
to
get
the
authentic
designs
of
Jodhaa
Akbar's
jewelry.
It
was
a
real
challenge
for
them
to
zero
down
on
a
specific
kind
of
jewelry
as
it
had
to
match
with
the
style
of
16th
century
Mughal
Empire.
Research
in
museums
and
archives,
going
through
the
private
collections
of
various
royalties
and
at
the
Chitrakala
Parishad
were
conducted
in
order
to
get
the
genuine
feel
of
the
period,
explained
Parida.
The
designs
mostly
used
in
Jodhaa
Akbar
are
'kundan'
and
'meenakari'-
inlay
work
common
to
Rajasthan.
Interestingly,
the
three
generations
of
craftsmen
have
worked
on
making
the
magnificent
jewelry
of
Jodhaa
Akbar.
Tanishq,
however,
would
not
be
selling
any
of
the
jewelry.
This
is
Tanishq's
second
venture
into
films,
earlier
they
had
made
jewelry
for
the
SRK
starrer
Paheli.
Story first published: Saturday, January 26, 2008, 13:03 [IST]