Meanwhile, Singh Is Kinng is fetching record prices in the domestic price. Studio 18, the global distributors, had earlier sold this much-awaited biggie for Mumbai circuit [excluding Mumbai city-suburbs], C.P. Berar and West Bengal territories for bigger prices than Om Shanti Om and Welcome. Studio 18 has just clinched the deal for Punjab and C.I. [both territories to Sajid Nadiadwala] and Rajasthan [Sanjay Marudhar] for approx. 40% more than what Om Shanti Om and Welcome fetched in these territories. Mind-boggling, isn't it?
Akshay Kumar's brand-value only got bigger with these deals!