After
the
unprecedented
success
of
the
Anees
Bazmee
directed
Singh
Is
Kinng,
Akshay
Kumar
has
been
'Singh-ing'
all
his
way
to
the
bank.
The
film
has
not
just
upped
his
Bollywood
status,
but
has
also
made
him
the
advertiser's
darling.
After
endorsing
brands
like
Thums
Up
and
Grasim,
Akshay
has
now
been
roped
in
as
the
Brand
Ambassador
for
the
American
Jeans
and
casual
wear
manufacturer,
Levi
Strauss,
for
launching
its
brand
Levi's
501
in
India.
According
to
reliable
sources,
Akshay
has
been
paid
a
whopping
sum
for
the
endorsement
of
the
jeans
brand,
whose
ads
have
been
shot
in
some
of
the
most
stunning
locations
of
Los
Angeles.
These
ads
are
expected
to
go
on
air
from
the
last
week
of
this
month.
It's
about
time
that
we
say
being
Akshay
Kumar
has
got
its
own
merits.
What
say,
Akki!
Story first published: Friday, August 22, 2008, 16:42 [IST]