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The 5 USPs of Bachna Ae Haseeno

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Bachna Ae Haseeno
Ranbir Kapoor is elated with the excellent start that his film, Bachna Ae Haseeno has taken at the window and also with the fact that he has received uniform appreciation for his role. The moderately budgeted (19-crore) movie has netted an impressive 21-22 crores in its first week from India and grossed $424,313 from the US. And that in the wake of Singh Is Kinng hysteria and a strong opposition in the form of the stellar starcast (Amitabh, Salman and Priyanka) God Tussi Great Ho.

In fact we have to agree with the handsome hero about the5 USPs of Bachna Ae Haseeno, which have worked in a large way towards the success of the film. As per Ranbir, first it's the story, secondly, Bipasha, Deepika and Minissha, then the director Siddharth Anand followed by Yash Raj Films. In the end and the fifth USP to be precise are composers Vishal-Shekhar. When queried about his own contribution, the teenage heartthrob rather humbly agrees and says - a little bit of me too!

Well, as a veteran journalist (who has seen the fates of many star sons and newcomers) says, ''The launch pad film usually succeeds but it's the second film that is a test of character and popularity of a new star''. So, the success of BAH does work in Ranbir's favour after Saawariya's commercial failure.

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