Eros
International,
the
leading
integrated
company
within
the
Indian
media&entertainment
sector
announced
today
the
expansion
of
its
presence
on
popular
social
networking
sites
such
as
Facebook,
Orkut
and
MySpace
with
the
launch
of
Eros
branded
community
sites
for
the
upcoming
release
of
Bhoothnath.
Eros
has
lined
up
an
exciting
array
of
contests
for
autographed
CDs
and
posters
as
well
as
interactive
activities
such
as
polls,
discussions
and
exclusive
images
and
videos
for
the
Bhoothnath
community
sites
on
Orkut,
Facebook
and
MySpace.
Eros'
development
of
film-specific
communities
on
social
networking
sites
supports
the
company's
ongoing
strategy
to
connect
online
with
Bollywood
fans
around
the
world.
"Eros
was
the
first
Indian
media
and
entertainment
company
to
partner
directly
with
YouTube
as
we
recognized
early
the
rapid
growth
in
popularity
of
social
networking
platforms.
Bhoothnath
is
the
perfect
film
for
us
to
expand
our
social
marketing
reach
and
support
as
it
has
such
great
appeal
across
all
segments
of
the
market
with
the
presence
of
a
leading
icon
like
Amitabh
Bachchan
as
well
as
being
a
children's
film",
said
Kumar
Ahuja,
VP
International
Sales