Reebok, the world's leading sports brand launched its global brand campaign 'Your Move' for 2008 on March 15. Key ambassadors of this campaign include legendary soccer player, Thierry Henry, Mahendra Singh Dhoni, Yuvraj Singh (Yuvi) and the stunning Bipasha Basu, who have challenged the status quo and invite consumers to do the same. 'Your Move' is an invitation for people to express themselves and to do things in their own unique way in sports and life. It is basically a call for action.
'Your Move' suggests to lay the choices - both as reasons or ultimate objectives that exist before any activity is pursued. 'Your Move' Campaign builds on Reebok's 'I am What I am' campaign, which celebrated individuality.