Eros
International,
the
leading
integrated
studio
within
the
Indian
media&entertainment
sector,
announced
today
that
it
has
signed
multi-film
content
licensing
deal
with
Rupert
Murdoch
owned
Star
TV,
one
of
the
leading
entertainment
channels
in
India.
The
deal
encompasses
a
selection
of
catalogue
films
from
Eros'
strong
content
library
of
over
1900
titles,
including
Salman
Khan's
Tere
Naam
and
Hrithik
Roshan's
Naa
Tum
Jaano
Naa
Hum.
Sameer
Rao,
Senior
Vice
President,
Strategic
Planning&Commercial,
Star
India
Pvt.
Ltd
said,
"It
gives
us
immense
pleasure
to
associate
ourselves
with
a
globally
acclaimed
studio
of
Hindi
Cinema,
Eros
International.
For
us
it's
a
commencement
of
a
long
lasting
relationship
which
we
would
like
to
extend
with
the
licensing
of
many
more
blockbusters
going
forward."
Pranab
Kapadia,
President
-
Distribution,
Eros
International,
said,
"This
is
just
the
beginning
of
a
great
relationship
between
Eros
and
Star,
which
are
both
leading
players
in
the
Indian
entertainment
domain.
We
look
forward
to
working
together
more
closely.
According
to
PWC,
the
television
sector
in
India
is
growing
at
over
22%
CAGR
and
is
slated
to
be
worth
over
US$15
billion
by
2012.
With
over
50%
of
programming
content
of
Indian
television
networks
being
film
based,
Eros
expects
to
see
significant
growth
in
TV
syndication." Eros
International
recently
also
announced
a
series
of
major
television
syndication
deals
with
Sony
Entertainment
Television
and
Sahara
Television.