Tushar Dhingra, Chief Operating Officer BIG Cinemas said, ''This will ensure that the cinema medium can be enjoyed more completely by a larger number of the public, especially the hearing impaired who could not earlier understand the dialogues. The release of Ghajini, being an eagerly awaited film, was an ideal way for us to start offering this facility and will set a trend for future releases.''
Patrick von Sychowski, Chief Operating Officer Adlabs Digital Cinema added, ''Digital cinema technology makes it easy to introduce such innovations. We look forward to introducing more such innovations for the benefit of the audience.''
Mr. N.U. Nayak, Deputy Director Helen Keller Institute for Deaf & Deafblind, welcomed the development saying, "Screening films with subtitles will definitely help hearing impaired persons to understand and enjoy films without misinterpretation."