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The unthinkable has happened. Till about a year back, there was no news about the progress of Jaane Tu Ya Jaane Na, which had started almost two years ago. The film was stuck and Aamir Khan got busy with his Taare Zameen Par, thus pushing Imran Khan starrer to the backseat.
Somewhere down the line, news started pouring in that JTYJN was revived by two heavy weights Aamir Khan and A.R. Rahman. The curiosity about the film increased double fold because of their involvement.
This is when trump cards came into motion. First came the music of the film which became an overnight craze with 'Aditi' and 'Pappu' becoming chartbusters. Later, Aamir took complete charge of the film and the results were there to be seen.
So strong was the buzz created by Aamir's planned publicity overdrive that JTYJN was everywhere. The fabulous promos coupled with intense media campaign did it for this sweet love story which caught on so much hype by the time of its Friday release that it was irresistible for the urban audience not to give it a watch.
Result? The film took a fabulous response on Friday and as this piece is being written, the word is already out all over that the film is a sure shot success in the making. While the opening shows saw 70-80% range occupancy, the evening saw cent percent footfalls at the farthest of multiplexes which means that JTYJN has been accepted all over. Saturday and Sunday are only better while chances are great that the film would have a stable running into the weekdays as well.
With coming Friday not really throwing a challenge due to Mehbooba, Good Luck and Mukhbiir catering to an altogether different segment of audience, the makers of JTYJN have hit gold. Imran Khan begins his Bollywood journey with a guaranteed hit under his belt while Genelia D'Souza too makes a real good comeback after a forgettable Mere Baap Pehle Aap!
It's time for Bollywood to uncork the champagne!