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John's sartorial aspirations seem to have caught on. The John Abraham collection which hit stores last year is all set to go international. Revealing his clothes' expansion plans the model-star smiles, "Last year we put out exclusive clothes with my brand-name, into selected outlets in seven cities of India. We gradually created an artificial scarcity for the brand. It seems to have worked."
Apparently fans can't get enough of John's sartorial line-up for men and women. "They're very aspirational clothes. And priced likewise. We targeted it for people between the age of 16 and 24. But the core buyer for my clothes has stretched from 16 to 40." And now John is all set to take his clothes lineup abroad. "In 2008 we're taking my clothes to international countries in the US and UK. The exclusivity factor remains foremost. Even if someone goes to buy, 'John Abraham" apparel in the biggest departmental store in New York, he or she will have a problem getting it. It shouldn't be easy to get to me. I never want any aspect of my life to be taken for granted. And that goes for my career as well," says the actor who has only two films on hand in 2008.
"Sriram Raghavan's film produced by Rohan Sippy and Karan Johar's film directed by Tarun Mansukhani. Coincidentally, I work with Aishwarya in the first and Abhishek in the second. And both are untitled films so far. Maybe we can call them the John Abraham specials," he jokes. John also goes seriously international in 2008 with Deepa Mehta's Luna. "Is already have the name for it. John Abraham is far less difficult to pronounce for the foreigners than Bipasha Basu," jokes John.