John Abraham has already been signed for the lead role.
Now here's the latest development! Pakhi, who has penned the script, will also play the leading lady opposite John in this film. "When Pakhi narrated the script to John, all of us felt that no one else would understand and relate to the role better than Pakhi. That's how all of us suggested that Pakhi should act in the film as well. She needed time to think about it. A few days later, she replied in the affirmative," Madhu Mantena informs me.
Now that's a novel casting indeed, what say? 1-800-Love is expected to take off early next year!