Juhi
Chawla
has
become
the
brand
ambassador
of
the
refreshing
new
Rooh
Afza,
a
product
of
Hamdard;
a
Delhi
based
health
care
major,
in
India.
'Freshness
Ka
Naya
Sur'
is
the
tagline
which
aims
to
bring
to
light
the
qualities
of
the
rejuvenating
drink
in
terms
of
taste,
fragrance
and
colour.
Although
their
brands
are
salient
due
to
their
iconic
stature
and
unsurpassed
quality,
there
was
a
need
to
reenergize
the
appeal
of
Rooh
Afza
among
the
younger
target
group,
informed
the
Chief
Marketing
Officer,
Hamdard
India,
Arshad
Siddiqui.
He
further
added
that
Juhi
perfectly
fits
in
the
bill
personality
of
being
a
fresh,
effervescent
and
a
bubbly
family
person.
Interestingly,
Juhi
is
the
first
brand
ambassador
signed
by
Hamdard
Company
in
the
100
years
of
the
history
of
Rooh
Afza.
To
which
Juhi
enthusiastically
said
that
she
has
been
drinking
Rooh
Afza
since
her
childhood
and
best
part
is
that
it
still
tastes
the
same.
So,
she
was
very
happy
to
be
the
part
of
her
childhood
drink.
The
advertisement
will
feature
Juhi
reviving
her
tired
family
on
a
hot
Sunday
afternoon
with
three
different
flavours
of
Rooh
Afza
namely
Lassi,
Nimbu
Pani
and
Milk
shake.
Story first published: Tuesday, April 8, 2008, 16:37 [IST]