Juhi Chawla has become the brand ambassador of the refreshing new Rooh Afza, a product of Hamdard; a Delhi based health care major, in India. 'Freshness Ka Naya Sur' is the tagline which aims to bring to light the qualities of the rejuvenating drink in terms of taste, fragrance and colour.
Although their brands are salient due to their iconic stature and unsurpassed quality, there was a need to reenergize the appeal of Rooh Afza among the younger target group, informed the Chief Marketing Officer, Hamdard India, Arshad Siddiqui.
He further added that Juhi perfectly fits in the bill personality of being a fresh, effervescent and a bubbly family person. Interestingly, Juhi is the first brand ambassador signed by Hamdard Company in the 100 years of the history of Rooh Afza. To which Juhi enthusiastically said that she has been drinking Rooh Afza since her childhood and best part is that it still tastes the same. So, she was very happy to be the part of her childhood drink.
The advertisement will feature Juhi reviving her tired family on a hot Sunday afternoon with three different flavours of Rooh Afza namely Lassi, Nimbu Pani and Milk shake.