Big Pictures, a Reliance Anil Dhirubhai Ambani Group company has launched an extensive online promotion campaign for their film Karzzzz, releasing on October 17th. The company is spending close to INR Thirty Lakhs on an intensive 2 week long campaign to connect with Karzzzz fans across the globe. In fact, this campaign also marks the coming together of the online arms of Reliance Big Entertainment; Zapak.com, Big Flix and Big Adda.
As part of the ongoing campaign, Zapak.com, the online gaming arm of Reliance Big Entertainment announced the launch of a dedicated website for Karzzzz. The website will host an array of interesting features for the user to browse through. There is a Game section which has an online game based on the movie's theme of re-incarnation. There is also a contest running wherein the top ten scorers win Karzzzz movie merchandise and tickets to the film. The website also has sections like downloads, wallpapers, information on the film and cast. The trailers, promos and songs of the movie will also be available for viewing by the users. Apart from the website, Zapak.com has also put together a series of online marketing tools such as video branding Karzzzz on Zapak.tv, innovative film slugs and banners and branding Karzzzz at their network of gameplexes to bring Karzzzz closer to the audiences.
Big Flix, India's No 1 movie rental service has launched an interactive contest through a special Karzzzz microsite and has promoted the same online through banners, e- mailers and also on ground through their network of DVD rental outlets across India. The contest winner stands a chance to meet with the star of Karzzzz Himesh Reshammiya; other gratification includes special Karzzzz merchandise autographed by Himesh himself. The contest is already a huge hit with Himesh fans and Big Flix has received several entries from across cities in India.
Big Adda, the social networking arm of Reliance Big Entertainment, is also promoting Karzzzz with a specially created Karzzzz Adda which will host a blog written by Himesh Reshammiya, amongst other features like videos, wallpapers, contests and movie trivia. Special banners, slugs, emailers and invites will be used to generate traffic to the Adda.
Saurabh Varma, Chief Marketing Officer, Big Pictures said, "We are very excited and confident about Karzzzz. The Big Pictures and T-Series teams are aggressively supporting Karzzzz with branding and marketing initiatives and are geared to ensure a grand release for the film. Karzzzz is a case in point of different business units of a giant corporate coming together to promote a film. Big Pictures constantly endeavors to bring quality content to audiences the world over and is glad for this opportunity to associate with Zapak.com, Big Flix and Big Adda to utilize the benefits of the online space to help fans connect with Karzzzz on a different platform altogether. We look forward to more such associations with them in the future."